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What a Well-Maintained Parking Lot Says About Your Business

Oct 04, 2021   |   Office

 

What if maintaining your parking lot wasn’t just about occasionally filling cracks and patching up potholes but instead helped improve the overall functionality of your business! 

Business owners often overlook regular pavement maintenance coupled with parking lot striping. In fact, many don’t even realize the negative impression it can leave on their brand’s overall reputation. 

We want to highlight four things a well-maintained parking lot says about a business: safety, functionality, aesthetics, and branding. We hope that once you’re done reading this article, you will better understand the importance of caring for your parking lot, and in turn, your customers! 

Safety

Parking lots are unique in that they direct the flow of both automobiles and pedestrians. As you can imagine, this could lead to a lot of confusion! According to CBS News, 20% of car accidents happen in parking lots and garages alone.

If your lot isn’t well marked with proper crosswalks and designated spaces for parking, you could be putting your customers at risk of an injury, or in more severe cases, death. What’s more, if accidents are happening in your parking lot, you may be liable.

So, what are some ways you can keep your lot safe for those entering and exiting? Start by making sure your pavement is free of tripping hazards like potholes and cracks. Also, be sure to stripe your parking lot once a year to prevent parking lot lines from fading.

If you want to go the extra mile, make sure your parking lot is well lit so your customers feel safe when it gets dark. You can even install cameras to help keep people feel more at ease. All of these things will help paint your business in a better light.

Functionality

Having a properly functioning parking lot is essential when it comes to running a business. Not only does it help management stay organized with their day-to-day operations, but it keeps your flow of traffic organized too. 

Using pavement markings can help keep your lot functioning at its best – whether it’s loading dock lines where tractor-trailers can easily pull up and unload or visible parking lot stalls to maximize space. At the end of the day, this will allow you to run the show inside while the pavement markings outside do their job. 

Pro tip: Ask your local parking lot stripers (like us!) to stop by and give you some tips on how to improve your lot’s functionality. It could be as simple as restriping the lot with a coat of fresh paint!

Aesthetics

Aesthetics don’t just apply to the inside of a building, but the outside too! 

Pavement maintenance can do wonders when it comes to making your business look more inviting. If your company has a parking lot ridden with weeds, faded lines, and potholes, chances are your customer’s notice and care. 

Whether you realize it or not, a well-kept building with a smooth parking lot, freshly painted lines, and bright flowers are appreciated by your community. This type of curb appeal doesn’t just turn heads but proudly states that you are a professional business ready to take care of your customers.

Branding 

Branding Magazine states that branding is important because it makes a memorable impression on consumers and allows them to know what to expect from your company.

At 1-800-STRIPER, we have found that the first level of branding happens the moment someone enters your parking lot. The appearance of your lot can plant a seed in your customer’s head on whether or not they want to do business with you – all before even walking in the door!

If vehicles aren’t appropriately parked due to faded lines or cars are flying through your parking lot because there are no stop bars, you’re probably going to come face to face with some grumpy customers. So instead, show your customers you care about their safety, comfort, and well-being from the moment they pull into your parking lot. You’ll be surprised by the compliments you will get! 

Don’t Jeopardize Your Business 

A well-maintained parking lot says a lot about your business – from how smoothly you run operations to whether or not you genuinely care about your customer’s safety.

When all is said and done, we’re sure that the time and effort you put into your parking lot will give you a return on your investment in the form of returning, satisfied customers. 

So, how do you plan on sprucing up your parking lot? If you’re not sure where to start, give us a call! We’d love to help assess all aspects of your parking lot and give you some tips on how to make it stand out – starting with parking lot striping! 

Are you interested in owning your parking lot striping company? The time is now! Check out our franchise opportunities by visiting 1800striperfranchise.com or call 1-800-323-4700

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